Case Study: CanvasCon Brand Activation 2024
Sustainable • Interactive • Fun
The Challenge
With just five weeks to design and deliver, CanvasCon challenged Ke. Creative Events to transform a small brief into a memorable brand activation for 450+ delegates. The activation needed to be sustainable, interactive, and fun, while creating strong community engagement on the expo floor.
The Solution
Ke. Creative Events produced a 8-metre-long interactive green zone, blending natural design, sustainability initiatives, and immersive delegate experiences.
Key features included:
- Recycled Green Wall & Neon Branding – A striking 2m neon logo set against a recycled green wall, later repurposed for the client’s head office.
- Immersive Natural Environment – Hardwood flooring, lush greenery, and fresh plants created a vibrant, calming space.
- Curious Creatures – Each break introduced delegates to a new animal encounter – from koalas to birds and reptiles – sparking connection and curiosity.
- Photo Booth Zone – A playful selfie hub encouraging social sharing and peer connection.
- Tree of Life Activation – A 2m-high cardboard tree came alive as delegates added leaves received with their expo stamp. Each leaf represented a tree donation to ReForest Now, a not-for-profit restoring NSW forests – leaving delegates feeling they were giving back in a meaningful way.
The Impact
- Delivered in record time: 5 weeks from brief to execution.
- The Green Zone became the most popular activation on the expo floor.
- Delegates engaged deeply, reporting a sense of purpose through sustainability.
- The activation left a lasting legacy with the neon sign now a permanent feature at the client’s head office.
- Every conference touchpoint – from signage to stage light boxes – was crafted to reflect the brand’s sustainable story.
Client Feedback
The client was “over the moon with the attention to detail and the way Ke. Creative Events brought the story to life from such a small brief.”
