Australian Indigenous Tourism Conference 2024

Summary

The Australian Indigenous Tourism Conference (AITC) was held from 29-31 October at the Melbourne Cricket Ground (MCG) and was hosted by the Western Australian Indigenous Tourism Operators Council (WAITOC). It brought together industry leaders from around Australia and overseas, with Indigenous tourism operators, and cultural advocates under the theme “Songline– Cultural Threads.” This year’s conference provided a platform to celebrate Indigenous culture, foster business growth, and address the pressing issues facing Indigenous tourism.

A Cultural and Professional Milestone

The AITC 2024 delivered a unique platform for 380 attendees, including tourism professionals, Indigenous business owners, Indigenous artists and media representatives, to explore opportunities and tackle the challenges in Indigenous tourism. The event combined important insights with a deep appreciation for heritage, making it a standout event in the tourism industry calendar.

Program Highlights

Engaging Workshops and Panels

Sessions covered crucial topics such as leveraging digital marketing for Indigenous tourism, promoting environmental sustainability, fostering cultural preservation through youth engagement and mentoring, ensuring accessible tourism for everyone, plus the introduction of AI and technological advances in the tourism economy. Speakers included industry experts, government representatives, and Indigenous entrepreneurs, who’s contributions were well received.

Cultural Immersion

The conference was rich in cultural storytelling, commencing with a smoking ceremony inside the MCG, a traditional dance performance and art displays. An emerging Indigenous artist, Hayden Roberts’ artwork featured prominently in the conference branding and was well-received as a symbol of rich traditions, with contemporary expressions of Indigenous culture. It was very evident that storytelling was crucial when discussing Indigenous tourism, encompassing the theme of the conference, “Songline- Cultural Threads.”

Networking Opportunities

The event fostered collaborations between Indigenous tourism businesses and key stakeholders, including corporate and Government connections. An expo area was created to further communication, the sharing of ideas, adding value to partnerships newly created and enhancing long-term relationships.

The Indigenous tourism’s global presence has expanded over the years and will continue to form a strong marketing push, through Tourism Australia and the various Indigenous groups throughout Australia, providing long-term economic growth.

Venue Significance

The MCG is a site with a deep Indigenous significance and was an inspiring backdrop for this very important conference. Historically a gathering and ceremonial site, it is the sacred meeting ground of the Wurundjeri and Kulin Nation tribes.

Marketplace

With so many creative people in the Indigenous community, we gathered the best artists and creators to feature their work in the Market Space, providing them with a source of connection to conference attendees, to sell and display their work. The response was huge, and we expanded this area to include food providers and Indigenous wine. This was a very popular addition to the conference format and a new way for delegates to network with each other as well as the Indigenous Artists.

Key Outcomes

Business Growth: Delegates reported a surge in interest from international tourism operators and domestic travellers with many Indigenous businesses securing new contacts.
Cultural Legacy: Attendees left with a greater appreciation for Indigenous culture, ensuring that its preservation remains a priority in the tourism sector.
Increased Youth Engagement: A focus on youth participation led to initiatives such as expanded training programs in tourism and hospitality. These efforts inspire the next generation of leaders in the Indigenous tourism sector.
Advancements in Sustainability: Sessions highlighted how environmental stewardship and tourism align. Indigenous businesses showcased sustainable practices rooted in traditional knowledge.
Using AI for Growth: The AI-focused session provided delegates with an understanding of how AI can be useful in regards to boosting tourism through personalised travel suggestions and identifying market trends.

Testimonials

“The highlight of my week was being able to network and connect with people from different industries and areas that connect with tourism.”

Emmeline Richards

“An amazing conference. Without a doubt, the best I have ever been to. So well organised and the food was fantastic. I feel privileged to learn so much from the other knowledgeable tour operators. It’s about storytelling and sharing knowledge with some of the younger people, the next generation, so that we don’t lose our wonderful old stories.” Uncle Ken Jones

“This conference was fantastic! We came with 9 members of my team, and the ability to network and build relationships, is one of the best assets of these events.”

Tanya Taylor