Accelerating Future Engineers with Formula SAE-A
Summary:
Ke. Creative Events worked with automotive engineering association SAE-A to prepare for their annual student competition; where university students from across Australia, New Zealand and Asia design and produce a Formula-style race car, then meet in Victoria to put their designs to the test.
We began working with the client at the end of 2020 amidst the peak of lockdowns, resulting in two cancelled/postponed event dates. The competition launched again in December 2022, with 29 teams attending, 25 Australian teams and 4 International teams. In addition to the major event, Ke. team members supported individual committees to prepare a professional development event calendar and refresh their social media presence to engage with upcoming members.
Fast Facts:
Name: Society of Automotive Engineers Australasia (SAE-A) – Formula SAE
When: 8 – 11 December 2022
Where: Winton Motor Raceway, Rural City of Benalla
Background:
The Formula SAE-A competition was established in Australia in 2000, modelled on the international Formula SAE competitions hosted in the USA. It’s initial year saw Australia host 6 local teams and 4 international teams at the Ford Proving Ground. The competition providing an exciting, challenging and realistic platform which enables university students to put into practice the outcomes of their studies.
Ke. Creative Input:
- Committee Administration – 20 volunteers contribute to the planning of the event
- Social media and Marketing – communication plan, design, schedule
- Sponsorship management
- Keynote Speaker source and manage
- Supplier sourcing and engagement
- Stakeholder engagement
- Project Management
- Venue liaison – volunteer meals, site planning
- Information webinars
- Organise Career’s Expo and VIP tour – onsite coordination, promotion, and stakeholder management.
Highlights:
- Hosted Virtual Career’s Expo after the cancellation of the scheduled 2022 event, including presentations from sponsors and a virtual exhibition hall The event was attended by 80+ students and industry experts.
- Curated a Social media series promoting the key volunteers involved in the planning of the event to generate interest and promote the event dates.
- Designed branding for the event that was used across the website, print materials, event communications, social media and marketing.
